How would you convert a non-library user into a passionate library user? This question was asked in an article that I read recently “Designing The Library Experience The Community Can’t Get Anywhere Else”. They mention the hardship that malls are currently going through. Many shoppers today are buying what they need online. They are able to save gas, time, and can even receive free shipping and discounts. So why go to the stores? Some customers only go to the mall for “showrooming” where they go to try on an item but then they scan it and find the cheapest place to buy it online. So to get customers to come in the malls, they need to offer something that they can’t get online. One mall store in particular is mentioned called “Make Meaning”. They sell hands-on activities to get families together to make picture frames, candles, jewelry, etc. The whole point is to get everyone out of their online worlds and create memorable experiences.

So how can we apply this to a library? The article mentions that academic libraries can offer their students/staff personalized research help. This is something that they would not be able to get from using an online search engine. Media labs are another example of providing tools for users to create digital products while having someone available to help with the technology. Libraries must be able to change and adapt to users needs and wants in order to have a more viable future.

In what ways is your library offering users something that they can’t get online? How is your library creating meaningful and memorable experiences?