Thursday, April 7, 10AM EST / 3PM GMT / 2PM UTC or Thursday, April 21, 1PM EST / 10AM PST / 5PM UTC
The Oprah Effect and the Slashdot Effect are both phenomena that significantly increase awareness of a product, book or website due to the significance of the player making the reference. The Harry Potter Effect is similarly a noticeable inflection of fiction popularity and literacy caused by the popularity of the JK Rowling series. What can we learn from these phenomena when promoting information literacy? Can we get JK Rowling to write a whitepaper on authoritative e-resources that gets plugged by Oprah and linked to by Slashdot.org? Wait, JK Rowling doesn't write whitepapers, teenagers don't watch Oprah and Slashdot only links to tech stories. Never mind… Still, there has to be something we can do, right?
Recorded Thursday, April 7, 10AM EST / 3PM GMT / 2PM UTC